Of course, networks want a cut of your ad revenue (usually around 30%), so you won't make anything significant unless you have a large audience. When you join a podcast network (Midroll, Acast, etc.), they do all the work of finding sponsors for you so you can focus on creating content. Join a podcast networkīest for: Podcasters with 5,000-10,000+ downloads per episode It's hard work to pitch to brands yourself and can take time, an understanding of the various ad models, and solid negotiation skills. This method helps you stand out from the competition, reach a mutually beneficial deal, avoid network splits, and gives you complete control over the sponsors you choose. Network with brands or small businesses and pitch your idea to them directly, whether in person or online. Pitch directly to brandsīest for: Podcasters who don't want to split the revenue with a network.

Here are the four main ways to reach out to potential sponsors. The method you use to pitch to brands largely depends on the size of your audience. find listeners already interested in your podcast's topic.target people who already listen to podcasts.

Podcast promos are more effective than traditional ads since they target the right audience for your show. You can grow your listenership by running a podcast promo with Buzzsprout Ads.

What products or services would add value to my listeners?.

Have I worked to build trust with my audience?.

Do I consistently get at least 200 downloads per episode?.

Some ad models don't work unless you have an audience of thousands, and others can work if you only have a couple hundred engaged listeners.Īsk yourself these questions before seeking out brand partners:

How many downloads do you need to start?ĭownload requirements vary based on the brand you're pitching to and the ad model they use.

This guide explains how podcast sponsorships work and everything you need to know to partner with your first sponsor. Partnering with brands you genuinely love lets you monetize your podcast while maintaining an authentic connection with listeners. You have the freedom to choose which brands you endorse. Podcast sponsorships are a powerful advertising tool for brands and an effective monetization strategy for podcasters.

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